- Listed: October 22, 2014 11:15 pm
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This brand celebrated a hundred years of its existence in 2005 and the year 2008 also saw Gola Classic Harrier celebrating its 40th anniversary. This Gola footwear brand is now marketed in much more than 200 colour patterns and combinations.
Gola is one such brand which after it got established way back in 1905 has managed to retain its brand identity regardless of becoming acquired by much more than two owners more than the years. The brand started off with producing typical Gola shoes but had the foresight to rapidly identify the common sports shoe industry and therein started their journey of making top quality football boots and shoes. The 1930 Football Globe Cup saw plenty of players creating use of Gola boots as it was recognized then considering that the game of football at that time was but to embrace the modern sleek trainers as noticed right now.
There happen to be a lot of well-known brands inside the history of footwear and shoes. However really couple of happen to be in a position to survive turbulent times and come out a winner in terms of the brand name still respected and appreciated.
The Gola brand became so popular that the Liverpool team under the captainship of Bill Shankley really produced a pay a visit to to its factory just before playing the FA final in that year and so impressed had been they with the quality and workmanship that in spite of getting signed up with Adidas, they played the game wearing Gola Classics boots that was duly customised by adding some white stripes.
The 1960s thus saw the emergence of Gola trainers and this soon began to have a cult following with denim wearers preferring it more than other conventional footwear. To Gola goes the credit of coining the term ‘trainer’ and that term has stuck on more than the years with other brands adopting it.
The brand in 2009 endeared itself to its women fans when it came out with Gola Trainers for women.
Innovation has been a mantra that this brand has been regularly following. When the opportunity presented itself in the form of World War II, the company was fast to revert back to manufacture of military boots and under the brand name Gola Classics managed to sell a lot of these boots by way of the war years.
It was however in the 1950s that the making of unique Gola shoes for Rugby and Football was resumed by the company and it was at this time that the focus shifted on adopting far better technologies to create light weight shoes.
Gola also had a great marketing technique that was quite ahead of its times in that period. It sponsored the participation and ensured the attendance of physiologists at several in the skilled soccer games by giving every of them a sports bag bearing the Gola brand, another basic bag and this gave the brand tremendous visibility on tv when the games had been telecasted either live or by way of recordings. It was a a lot more affordable and successful brand recall technique and picking physiologists made sense considering that they played such an critical role in the nicely becoming and fitness of players.
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